The most popular women on Instagram

Today, success is measured primarily by the number of Instagram followers. Because the more fans follow you, the greater is your reach. For celebs, this means that they are able to advertise a new album, current fashion or the latest movie better than others. As you can imagine, this range means influence. And companies pay dearly for this influence. An advertising post on Kim Kardashian's Instagram account, for example, is said to cost over a million dollars!

Top20 by follower count

20. Gigi Hadid - 70,3 Millionen

19. Shakira - 70,7 Millionen

18. Dua Lipa - 73,1 Millionen

17. Billie Eilish - 93 Millionen

16. Zendaya Coleman - 109 Millionen

15. Rihanna - 109 Millionen

14. Cardi B - 111 Millionen

13. Demi Lovato - 116 Millionen

12. Katy Perry - 137 Millionen

11. Kourtney Kardashian - 145 Millionen

10. Miley Cyrus - 148 Millionen

9. Nicki Minaj - 159 Millionen

8. Jennifer Lopez - 179 Millionen

7. Taylor Swift - 181 Millionen

6. Kendall Jenner - 193 Millionen

5. Beyonce Knowles - 212 Millionen

4. Kim Kardashian - 257 Millionen

3. Selena Gomez - 266 Millionen

2. Ariana Grande - 269 Millionen

1. Kylie Jenner - 273 Millionen